Here's What to Know About Target's New Paid Membership Program
Target launches Target Circle 360, a paid membership for fast, free delivery over $35, rivaling Amazon Prime.
New members pay $49 (later $99), while Target credit cardholders always get the lower rate.
This move aims to boost sales and compete with Amazon amid an annual 1.7% sales decline.
Despite a 58% Q4 profit increase, cautious consumer spending affected Target's overall sales.
Target plans store refresh, brand expansion, and 300 new stores in the next decade.
Balancing value and trends, over 50% of Target's sales come from discretionary items.
Target simplifies loyalty programs and rebrands the credit card to Target Circle.
Membership pricing competes with Amazon Prime and Walmart Plus, with potential added perks.
Target focuses on growth and market share by meeting customer demands amid cautious financial outlook.
Read more stories here ↓
More Stories