Every social media enthusiast is searching for social media manager salary. In this modern era of computers and technology. Where people want to get connected with other people moreover internet rather than in person. To some extent, it is much easier to converse with another person for an introvert. They mostly tend to talk on social media platforms. Today social media has gained all over the internet.
Mostly every individual living on this planet might be using social media now or there. It is very easy and fun to be on social media. With your smartphones’ help, you can easily come in contact with any person on this planet. No matter where he or she is. Technology has gone too far than we even thought of. Who knew one day we would be able to see our friends or family who lives miles apart with the help of an application.
Social media is a vague topic to talk about, and it is us who created it. On social media, one can do a hell of a lot of different and unique things. We can now do business, sell or buy anything that has a price, can find a new partner on dating sites and applications. For all this stuff, big companies hire Social media managers. Who manages all the stuff that helps the company to know what exactly people want.
Social media managers get paid well for the job they do. We think everyone can be a social media manager, but no social media manager doesn’t only comment and post. They have to regulate the content for the company they are working with; they have to manage all the DMs of a post and much more.
What is a Social Media Manager?
A social media manager is the person who acts for their customers in their social interactivity. They help in creating unique, attractive, and catchy social media marketing strategies. They help in posting for the company they are working in. Social media manager also creates distinct content on all other social media platform.
The social media manager is responsible for handling the data analysis that is very important when ROI (Return on Investment) has to be shown. They deal with problems related to customer service for a brand. A social media manager is not about posting and liking but giving ideas for how and when to post something that can benefit the individual.
A good Social Media Manager’s role is to execute, monitor, filter, return feedback of a corporation, product, brand, and much more. They have to look over many different topics included in social media, from posting to creating content and giving back feedback. Some of the most popular social media are Facebook, Instagram, WhatsApp, Twitter, YouTube, and much more.
What does a Social Media Manager Do?
Social Media Manager is the voice of the company. They are the people who takes all the decision for the company when it comes to social media. They have to be up to date in every aspect like marketing, advertisement, analysis, and much more. They manage all the company’s social media handles and have to regulate all the updates on time.
A good Social Media Manager should have a core understanding of the company in the market. They should know what people outside really want from the company. They have to strategize their post so that they can create traffic on the companies page. They have to keep in mind that the brand identity should be their priority.
Social Media Manager works parallelly with the marketing team to plan well for their branding and promotion. Now social media has become one of the most popular platforms to make money. Many known celebrities usually get paid promotions from high-end companies like Adidas, Zara, Puma, and much more.
If you are doing business on social media and want to expand it as much as possible. Social media managers can do it without much of a due. Many new generations use social media to sell their product, but not everyone succeeds. It is where a social media manager comes in hand who can boost your business in no time.
They have the proper knowledge of which picture should be used for which content. They also write up cool and catchy captions, which is very important on social media. They make content so creative that it can easily lead to more clicks, subscribers, and followers.
Skills required to be a good Social Media Manager
A good Social Media Manager should have a core skill in research. They have to be the most updated person when updating the content with the latest research for content or a topic. Many good Social Media Managers use Google Alerts, which helps them remind them of the latest content for the most famous topics.
A good Social Media Manager uses tools like Facebook Trending sidebar, Twitter Trends sidebars, and Hashtag research. That helps in keeping it up to date. Researching in social media will help to be familiar with amazing features like pay-to-play, which you might have been introduced to while playing on Facebook. There is a huge upsurge in visual marketing on popular social media like Instagram, Snapchat, and Pinterest.
A good Social Media Manager will look after the content twice before posting or creating it for a business purpose because no one wants to get a copyright issue on their articles, blogs, or posts. A Social Media Manager has to write ample posts, writing every single day. For each social media handle, you have to write in a whole different style. It can be explained very clearly with the help of popular social media. For Facebook posts, you can write in a fun and informal way, but for Linkedin, you have to write more of a formal and professional post.
A Social Media Manager has to write the articles, blogs, or posts so that they should be SEO-friendly. Core knowledge of SEO is recommended for a good Social Media Manager. The writings should be catchy and short of grabbing much attention and in a very less period. The writing should be written in a manner that should not hurt anyone’s sentiments and feelings.
A good Social Media Manager will have to have deep SEO knowledge. Search Engine Optimization (SEO) helps to flash your articles, blogs, or posts at the top of the search engine list. It’s a great function that helps display your work among millions and millions at the top list. Like who doesn’t want to see their writing on top of the list and for social media, SEO is considered one of the key features in getting results much faster.
Keeping SEO in mind while writing helps grab huge audience traffic to your articles, blogs, or posts. That will also lead to increasing the number of subscribers and followers. An SEO is a key to your success in the world of social media. And this is one of the reasons why Social Media Manager are paid so well.
A good Social Media Manager should know how to be very clever with the visuals used in social media. Everything we see on social media is mostly visual, like pictures, emoticons, video clips, and much more. A social media manager’s role is to be up to date with all the senses of humor and GIFs that can be used in posts, articles, or blogs. Many people on social media get stuck by seeing attractive visuals, which grasp their attention for a while on the post.
It is a great plus point to know about visual intelligence. It also shows that how trendiest your Social Media manager is. Pictures and Videos are considered to be the most important element in social media. It takes less than two seconds to grab the attention of any viewer compare to audio or words. And filter acts as a cherry on top for a picture.
Social Media Manager Salary according to position
An Entry Level Social Media Manager Salary is around Rs 1,80,000. Depending on the company.
A Mid Level Social Media Manager Salary is around Rs 4,20,000. Depending on the company.
A Senior Level Social Media Manager Salary is around Rs 8,00,000. Depending on the company.
This article will help you to understand the concept of Social Media Manager Salary. It will help to clear all the doubts related to the social media manager. What we think of a social media manager is the opposite in real life. They have many things to look after, from capturing a picture to creating attractive content for a company. The job of a social media manager is fun and complex at the same time.